The Deadly Habits of Marketing Part I

It’s really simple to make errors while you’re learning how to be a fantastic network marketer. These errors are what I call my Deadly Poor Habits of Marketing.  I’ll begin with the most dangerous habit first.

The Poor Habit of Marketing:
You Talk Too Much!!

Yes! Talking a lot of is the biggest mistake you’ll make, simply because if you are talking, then you are not listening. And when you’re not listening, you’re not understanding about your customer’s ambitions, desires, feelings, lifestyle, needs, preferences, thoughts, and wants. Once you come to make the sale, you’ll probably miss your target.

Sadly, “talking” men and women are attracted to selling, hence the frequently painted portrait of the salesperson as a smooth talker.

Talking a lot is occasionally a sign of nervousness, as the salesperson turns on a torrent of words to overcome his or her anxiety. If this sounds like you, unlearn the speaking habit and study the listening one.

The quickest route to building fantastic relationships with your consumers or prospects should be to let them do the talking. Your job is always to ask the appropriate questions, listen to the answers, and learn from them.

Once you listen very carefully to your consumer or prospect they will tell you how you can sell to them.

What type of questions will you ask? Try these “getting-to-know-you” open ended questions:

• Tell me about where you live and length of time.
• What do you think about your work?
• Tell me about your family/children.  How are your kids?  What schools do they attend?
• What do you do in your free time? 
• Are you an active person?

Of course you can’t and won’t ask all of these.  You don’t want to interrogate your customer or prospect. Nor will each and every question suit every single occasion. These are just idea starters. You know the best way to create a conversation from there; you’ve been doing it everyday of since you learned to talk! The goal is always to learn as much as possible about your consumer or propsect. Create your own conversation starters as openers that may lead into a product sale or recruiting interview.

The harder you listen on the response towards the first query, the more appropriate your next question will be. If you are busy speaking, or thinking about what you are going to say next, you won’t enable your customer to develop a reasonable conversation. Additionally, the more carefully you listen to and think about what’s being said in the replies to your queries, the better position you will probably be in to introduce the pertinent advantages of the product or opporutnity. Which brings us towards our next poor habit of marketing.  Stay tune for poor habit number…..

If you find this post helpful, let me know by commenting below and sharing with others.  Thanks for stopping by.

Related posts:

1. Is Your MLM A “Billboard In The Desert”? – Part 2
2. Ten Ideas For Acquiring New Leads For Your Network Marketing Business
3. Your Five Steps To Picking A Network Marketing Business

To Your Affluent Mind,

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